When we talk about a famous brand, the first thing that comes to mind is its logo. The logo is the most essential component of any personal brand and also the hardest part to execute. A logo must be appropriate, aesthetically pleasing and a reflection of the company’s credibility. Furthermore, a logotype should be synonymous with the company or product it represents and should penetrate people’s minds as a selling agent. An amateurish logo design can more likely make your business fail for a number of reasons. A logo is of great importance in creating brand identity, and you should be very careful in selecting one for your business.
http://www.smashingmagazine.com/2009/04/30/60-beautiful-logo-design-tutorials-and-resources/
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